Personal Trainer Marketing Newsletter: The Content is the Key
The way in which you interact with your existing and prospective clients when you are in the fitness business, can define whether you succeed or fail. You know that most people are interested in health and fitness, but only some intend to hire a personal trainer. And to make sure that you are the one who gets hired, you can use a personal trainer marketing newsletter. But you also need to ensure that you get the content right, if you want to see your newsletter making the desired impact.
Chris McCombs has shown many personal trainers how to draft a personal trainer marketing newsletter that will increase their sales. For more personal training education check out his site.
A Common Mistake
A very common misconception that most personal trainers suffer from is that a marketing newsletter can be written like a thinly veiled attempt at self-promotion. So, you will be well advised to know the fact that e-mail newsletters and e-mail promotions are two entirely different tools of marketing.
E-mail promotions are basically one-way communications that contain direct calls-to-action and are aimed at achieving sales and subscriptions. On the other hand a personal trainer marketing newsletter is a regular correspondence that contains useful information about health and fitness that you send out to subscribers who are encouraged to provide queries and feedback.
So, if you do not want to join the queue of thousands of personal trainers who fail to leverage the power of the newsletter, you need to know what your personal trainer marketing newsletter should contain.
How to Ensure Relevant Content
If you want to create an informative newsletter you need to do some basic research regarding:
The personal training industry and your area of specialization.
The areas of interest of your target audience in terms of health and fitness
The competition and what they are focusing on
A good way to do this might be to subscribe to a few personal training newsletters yourself. You will then get a clear idea of what's hot and what's not!
You can try to make your personal trainer marketing newsletter more relevant and less promotional by:
Talking about a latest find or research in the field of health and fitness.
Discussing a particular article or idea (you can provide the relevant link to it) that has gained popularity on the web. Summarize the main points of the article and then provide your own view as an expert in fitness training.
Taking a problem solving approach such as 'how to intensify weight training without felling stressed' or 'how to increase stamina by having fibrous foods'. This works well as the reader may have been waiting for that very bit of information!
Involving the reader to participate in online polls and asking you questions. You can then publish the results of the polls and the answers to the questions in your next newsletter.
The most subtle way of promoting yourself in your personal trainer marketing newsletter is to include anecdotes about how people benefited by working out under your guidance. Remember to lay the stress on the positives that they gained and not on your contribution.
In a world where people are constantly trying to avoid in-your-face marketing efforts, you can look to stand out by writing personal trainer marketing newsletters. Just keep the content fresh and useful and your newsletter will gather a faithful following soon!
